Everything Popular is Wrong
Here is an excellent article by Stefan Goldmann on the effect of the internet and technology on music. Admittedly, there isn’t very much here that we didn’t already know. DAWs removed the barrier to entry to making music, the internet removed the barrier to distribution. Hastily assembled music by amateurs can sell as well as professionally produced tracks. With barriers so low, everyone became a DJ or a producer, and with so many people willing to work for cheap the bottom fell out of the musician market. The money disappeared from music.
So what next? To excerpt from the conclusion:
Why plaster the Internet with files? Who finds that valuable anymore? Imagine an incredible piece of music available only once […]. Or let’s consider falling back in history — music only in the presence of its creator. No release. […] Enthusiasm will be back when you get this feeling of attending something really special.
Most notably,
How to create this feeling for the audience is the core task of the creatives, if they deserve that name.
I believe that RjDj has the answer.
